Is a Data Coop a Data Network Effect?

Yes, a data coop can be considered a form of data network effect. A data coop is a collaborative effort where multiple organizations or individuals pool their data resources to create a shared, comprehensive dataset. By combining their data, the coop can achieve network effects where the value of the dataset increases as more participants contribute and use the data. This can lead to improved insights, analytics, and decision-making for all members of the coop.

Our belonging to a coop that has this network effect is why our data and identity graph is better today and will only get better over time.

The coop is a flywheel.

At the rate it is currently going the coop will be 1,000 members strong in the next 12 months.

These are not small companies but strategically selected members

We need to tap into this power...Cliiix uses a data system that is not easily replicated

From how we source new data to how we validate data.

You leverage this Data Network effect when you buy from Cliiix