Programmatic Agency job Titles
A programmatic advertising agency utilizes technology, such as automated bidding systems and algorithms, to purchase advertising. Here are some job titles, including their common variations, for roles one might hold in a programmatic agency:
1. **Programmatic Account Manager**: Programmatic Client Manager, Programmatic Account Director
2. **Programmatic Analyst**: Programmatic Data Analyst, Programmatic Performance Analyst
3. **Programmatic Trader**: Programmatic Media Trader, Programmatic Buyer
4. **Programmatic Sales Manager**: Programmatic Sales Executive, Programmatic Business Development Manager
5. **Programmatic Campaign Manager**: Programmatic Advertising Campaign Manager, Programmatic Campaign Strategist
6. **Programmatic Strategist**: Programmatic Media Strategist, Programmatic Planning Strategist
7. **Programmatic Media Planner**: Programmatic Media Planning Specialist, Programmatic Planner
8. **Programmatic Media Buyer**: Programmatic Media Purchaser, Programmatic Media Specialist
9. **Programmatic Operations Manager**: Programmatic Ad Operations Manager, Programmatic Ops Manager
10. **Programmatic Yield Manager**: Yield Management Specialist, Programmatic Revenue Manager
11. **Programmatic Creative Specialist**: Programmatic Creative Designer, Programmatic Ad Designer
12. **Programmatic Product Manager**: Product Manager for Programmatic, Programmatic Platform Product Manager
13. **Programmatic Data Scientist**: Data Scientist for Programmatic, Programmatic Data Analysis Scientist
14. **Programmatic Solutions Consultant**: Programmatic Solutions Specialist, Programmatic Technical Consultant
15. **Programmatic Technology Specialist**: Programmatic Tech Analyst, Programmatic Systems Specialist
16. **Programmatic Marketing Specialist**: Programmatic Marketing Manager, Programmatic Digital Marketer
17. **Programmatic SEO Specialist**: Programmatic Search Engine Optimization Specialist, SEO Programmatic Manager
18. **Programmatic SEM Specialist**: Programmatic Search Engine Marketing Specialist, SEM Programmatic Manager
19. **Head of Programmatic**: Director of Programmatic, Programmatic Leader
20. **Programmatic Partnership Manager**: Programmatic Partnerships Director, Programmatic Business Partner Manager
Each of these roles play a part in creating, planning, implementing, and analyzing programmatic advertising campaigns. These roles can sometimes mean different things in different organizations, and as the field of programmatic advertising evolves, new specialized roles continue to be created.