SiteVisitor Deliverable
Cliiix ID
Client-specific ID linking b2b and b2c data
ex. 123abc
Sha256 lower case HEM
Widely used in digital security, it refers to an email address hashed using the SHA256 algorithm
Ex. 6dcd4ce23d88e2ee95838f7b014b6284a5a5e6e6d8f22a3b5771a6835c04a8aa
Maid
A distinct numerical sequence pinpointing a specific mobile device.
Ex. E623BED5-7839-4A25-9B7B-8820B6C49FB6
First Name
First name of the record
Ex. John
Last Name
Last name of the records (family name, Surname)
Ex. Smith
Personal Email
Any personal emails (as defined by domain) attributed to this record, excluding any emails previously reported as invalid.
Ex. john.smith.25@emailprovider.com
Business Email
Any business email attributed to this record, excluding any previous emails reported as being invalid. Any domain not included in the domain list for personal emails should be considered a
business email
Ex. john@cliiix.com
Company
Company name associated to the current job title
Ex. Cliiix
Company Domain
Domain of the company defined by Company Name. This can be derived from the current business email. If we do not have a company domain, extract it from the root of the b2b email.(may need to evaluate multiples based on personal email exclusion)
Ex. cliiix.com
LinkedIn URL
LinkedIn URL for the individual
Ex. www.linkedin.com/in/john-smith
Segment
Whether the lead is SV or InMarket Segment Name (Default to SiteVisitor if both)
Ex. SiteVisitor
Job Title
The most common current job title attributed to this record
Ex. Chief Executive Officer
Seniority Level
Seniority derived from the job title using the Seniority Clustering / Department mapping model
Ex. cxo
Department
Department derived from the job title using the Seniority Clustering / Department mapping model
Ex. executive
Job Functions
Ex.
Contact’s Facebook
FaceBook URL for the individual
Ex. https://www.facebook.com/JohnDoe
Contact’s Twitter
Twitter URL for the individual
Ex. https://twitter.com/JohnDoe
Local Company Address
professional address - could be the same as personal, company or different depending on company structure
Ex. 123 Main St
Contact’s City
Address city - This is representative of a personal address for the contact
Ex. San Diego
Contact’s State
Address state code (2 letter abbreviation).
Ex. CA
Direct Dial Phone
The unique telephone number that is not mobile that is associated with the b2b email
Ex. 555-555-5555
Mobile
Coming soon pending the updates to the TCPA regulations and legal review
Ex. 555-555-5555
Company Address Line1
Physical address of company headquarters
Ex. 123 Main St
Company Address Line2
Physical address of company headquarters
Ex. Ste 100
Company City
City of company headquarters
Ex. San Diego
Company State
State code of company headquarters
Ex. CA
Company Postal
Zip of company headquarters
Ex. 12345
Company LinkedIn Url
Corporate LinkedIn URL
Company LinkedIn Id
Corporate LinkedIn ID
Company Employee Count
Company employee count, bucketed into ranges.
Ex. 51 to 100
Company Revenue
Company revenue, bucketed into ranges.
Ex. 25 million to 50 million
Primary Industry
The most occurant industry in the array associated with the firmographic data
Ex. Digital marketing
Company SIC
The 4 digit sic code(s) associated with the company
Ex. 1123
Source
The source of the lead - whether SiteVisitor, InMarket, or Both
Ex. SiteVisitor
Status
If the lead is new or updated since the last time the list was processed,
Ex. Net-New
Timestamp
The day that the lead visited the site or the last day of the InMarket behavior
Partner ID
Client’s own unique ID to thread through the system
IP address
Gender
Gender of contact (Male/Female/Unknown)
Ex. Male
Age range
Person aged, bucketed into ranges.
Ex. 35-44
Married
Determination if the contact is married (Y). A blank value should be treated as unknown
Ex. Y
Children
Are children associated with record? Y/N/Null
Ex. Y
Income range
Person income, bucketed into ranges.
Ex. $45,000 to $139,000
Net Worth
Estimate of a household’s total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments, and home value. Liabilities include loans, mortgages, and credit card debt.
Ex. $25,000 thru $49,999
Homeowner
Probabilistic and deterministic data set to capture home ownership (Yes/Probable). blank value should be treated as unknown
Ex. Y