100 Prospect Data Points To Help You Close
100 data points you might want to know about a prospect and their company to improve your sales process:
Remember, the relevance of these factors can vary greatly depending on your purposes. What's important for one business might be irrelevant for another. It's also crucial to maintain a respectful and appropriate level of inquiry - some personal details may be viewed as invasive or inappropriate to collect or use.
About the Person:
1. Full Name
2. Job Title
3. Department
4. Role in the Decision-Making Process
5. Years in the Current Position
6. Years in the Industry
7. Previous Companies Worked For
8. Educational Background
9. Professional Certifications
10. Languages Spoken
11. Key Skills and Expertise
12. Past Projects or Achievements
13. Business Goals and Objectives
14. Current Responsibilities
15. Areas of Interest
16. Preferred Communication Channel
17. Frequency of Website Visits
18. Content Downloaded from Your Website
19. Webinars or Events Attended
20. Subscription Status (e.g., newsletter)
21. Social Media Activity
22. Business Networking Profiles (e.g., LinkedIn)
23. Influencers They Follow
24. Conferences They Attend
25. Industry Publications They Read
26. Pain Points
27. Known Competitor Engagements
28. Level of Technical Proficiency
29. Feedback on Your Product/Services (if any)
30. Interaction with Your Sales/Support Team
31. Personal Values
32. Decision-Making Style
33. Risk Tolerance
34. Budget Control
35. Work Schedule
36. Time Zone
37. Preferred Meeting Times
38. Preferred Meeting Formats
39. Leadership Style
40. Personality Type
41. Familiarity with Your Product/Service
42. Other Solutions They're Considering
43. Specific Needs Related to Your Product/Service
44. Training Needs
45. Frequency of Travel for Work
46. Participation in Industry Forums/Groups
47. Existing Knowledge About Your Company
48. Expectations from Your Product/Service
49. Business Email Address
50. Business Phone Number
About the Company:
51. Company Name
52. Industry
53. Size (Number of Employees)
54. Annual Revenue
55. Location (Headquarters and Other Offices)
56. Years in Business
57. Company History
58. Organizational Structure
59. Major Stakeholders/Decision Makers
60. Market Position
61. Competitive Advantage
62. Key Competitors
63. Current Challenges
64. Company Culture
65. Growth Rate
66. Business Strategy
67. Mergers and Acquisitions
68. Legal or Regulatory Considerations
69. Technology Stack
70. CRM System
71. Company Website
72. Social Media Presence
73. Online Reputation
74. Marketing Strategy
75. Sales Process
76. Key Clients/Partners
77. Key Vendors
78. Company's Mission Statement
79. Company's Vision Statement
80. Recent News or Press Releases
81. Current and Planned Projects
82. Previous and Current Products/Services
83. Product/Service Pricing Strategy
84. Customer Demographics
85. Target Market
86. Market Share
87. Business Operations Processes
88. Employee Turnover Rate
89. Corporate Social Responsibility Initiatives
90. Financial Health
91. Public or Private Status
92. IPO Information (if applicable)
93. Stock Performance (if public)
94. Diversity and Inclusion Policies
95. Employee Benefits and Perks
96. Training and Development Opportunities
97. Hiring Trends
98. Expansion Plans
99. Current Contracts
100. Corporate Events (e.g., annual meetings, celebrations)
101. How many people in their Marketing Dept