B2B vs. B2C

Choosing between B2B (business-to-business) and B2C (business-to-consumer) as a target segment for selling SiteVisitor and InMarket would depend on various factors and your agency's strengths. Let's explore the considerations for both segments:

B2B

Complex Decision-Making: B2B sales often involve longer sales cycles and multiple decision-makers. Your agency's expertise in explaining the technical aspects of SiteVisitor and InMarket could be highly beneficial.

Higher Value Transactions: B2B transactions tend to have higher order values, resulting in potentially more substantial revenue for your agency.

Targeted Approach: B2B marketing requires precise targeting of industries, job titles, and company sizes. If your agency excels in identifying and reaching specific business niches, this could be advantageous.

Content-Driven Marketing: B2B audiences often respond well to educational content. Your agency can create in-depth content showcasing the benefits of SiteVisitor and InMarket in solving specific B2B challenges.

Account-Based Marketing: B2B sales can benefit from personalized account-based marketing strategies, which align with the features of SiteVisitor and InMarket.

B2C

Volume of Prospects: B2C markets typically involve a larger pool of potential customers. If your agency is proficient in managing high-volume campaigns, B2C could be a strong choice.

E-commerce Potential: B2C businesses, especially e-commerce, can benefit from InMarket's ability to identify prospects actively searching for products or services. The integration can significantly boost e-commerce revenue.

Mass Marketing: B2C campaigns often involve broader targeting, which might align well with SiteVisitor and InMarket's capabilities to collect data from a wide range of visitors.

Consumer Behavior Insights: B2C marketing involves understanding consumer behavior at a personal level. SiteVisitor can provide valuable insights into consumer interactions.

Conversion Rate Optimization: B2C sales focus on optimizing conversion rates. With InMarket's prospect identification, you can target consumers at the right buying stage.

Ultimately, the decision should be based on your agency's strengths, resources, and the market you are most familiar with. You might also consider offering SiteVisitor and InMarket to both segments, tailoring your messaging and strategies to suit each one's unique needs. This way, you can maximize your agency's potential by tapping into a diverse range of opportunities.