Cliiix Data Engine Comparison

To properly evaluate the Cliiix Data Engine's unprecedented capabilities, it's essential to examine it across multiple dimensions that define the value and utility of data. From the difficulty of data acquisition to the ultimate usefulness of that data, Cliiix stands unparalleled.

Valuing Data: How hard was it to get? 

1. Accessibility 

• Definition: How easily one can obtain the data.
• Why Cliiix Wins: Cliiix provides a single, unified source that amalgamates data from 260 million U.S. adult consumers and 122 million U.S. employees of 18 million companies. Then add to these records their personal and business contact information, demographics, firmographics, location behavior and app usage. This level of consolidation is unparalleled. It's not merely difficult to replicate; it's nearly impossible, setting Cliiix in a league of its own. 

2. Availability 

• Definition: How commonly the same type of data can be found elsewhere.
• Why Cliiix Wins: The Cliiix Data Engine is unique in its availability as a single source of such expansive data let alone in private API’s. In a market flooded with partial, segmented data sets, Cliiix is a one-stop shop, creating an exclusivity that no competitor can match. 

3. Cost: 

• Definition: The financial investment needed to acquire and maintain the data.
• Why Cliiix Wins: Wholesale pricing. While competitors may offer data at a price, none can match the cost-to-ROI ratio that Cliiix delivers. With wholesale pricing and 90%+ margins on recurring revenue, Cliiix doesn’t just save you money; it makes you money.

4. Time: 

• Definition: The speed at which data can be acquired and made actionable.
• Why Cliiix Wins: In an age where latency can kill business, Cliiix's real-time data integration streams data  into over 6000 tools makes it a time traveler in a world still governed by the clock. Time saved is money earned, and Cliiix ensures you're always ahead. 

5. Fungibility: 

• Definition: How versatile the data is for various uses and applications.
• Why Cliiix Wins: Cliiix’s data is like a Swiss Army knife in a world of butter knives. Its versatility allows it to be used across all business domains, from marketing, sales, advertising to customer experience, employee retention and product development, making it not just a data set but a multi-tool for business success.

Valuing Data: How Useful is it?

1. Perishability: 

• Definition: How quickly data becomes irrelevant or outdated.
• Why Cliiix Wins: With its real-time updates on tens of billions of behaviors per day, Cliiix is like a never-ending fountain of youth for data. Other databases age; Cliiix data remains evergreen. 

2. Veracity: 

• Definition: The accuracy and trustworthiness of the data.
• Why Cliiix Wins: Thanks to its multi-level validation from a network of 1,000+ trusted first party users, Cliiix is now providing validation dates on all the core features.

3. Dimensionality: 

• Definition: The depth and range of insights the data can offer.
• Why Cliiix Wins: With SiteVisitor and InMarket, Cliiix offers a dual approach that provides a full-spectrum view of the buyer’s Journey. Profits are won and lost in the buyer's journey. It's not just looking through a window; it's living in the room. 

4. Breadth: 

• Definition: How comprehensive and wide-ranging the data is. How much it resembles reality
• Why Cliiix Wins: Variety is getting the whole picture. Cliiix offers a universe of data where others offer a few scraps. From personal info to digital behavior, it’s like a digital reality TV of consumer and business landscapes for any product or service.

5. Self-Reinforcement: 

• Definition: Some kinds of data become more valuable as more of it accumulates over time. In simple terms, subsequent data points validate or enhance the value of previous data points. 
• Why Cliiix Wins: Consider the Cliiix Data Engine, which has been generating data on 17 billion Google-ranked URL-level behaviors every day for several years. This continuous and vast stream of data, when analyzed over time, allows for patterns and trends to emerge. As artificial intelligence is fundamentally about making accurate predictions, having a rich, consistently generated dataset enables the algorithms to become increasingly precise.

Why Cliiix Wins

Cliiix is the epitome of data excellence, ticking all 10 boxes for valuing data and exceeding every metric we use to judge a dataset's worth. When it comes to the difficulty of acquiring the data—accessibility, availability, cost, time, and fungibility—Cliiix is in a league of its own. Our data engine pools information from a unified database that is rich, rare, and lightning fast to access and use.

In terms of ultimate utility—perishability, veracity, dimensionality, breadth, and self-reinforcement—Cliiix's offerings are unsurpassed. We prioritize accuracy, our data's multi-dimensionality is unmatched, and our self-improving algorithms ensure that the data only gets better and more insightful over time.